How Hybrid Events Can Increase Event ROI

Feb 13, 2022
4 Min read
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Over the past 12 months the events industry has drastically changed. When the pandemic hit, the events industry took a long time to recover in comparison to other sectors; and who can blame it? The events industry is nothing without physically present people. Or, so you thought.

Here at Delegate Connect, we have a different way of looking at events. We know that providing our clients with the ability to unite physically present and virtual guests gives them a unique and enriching experience that they can truly value. 

But, how can a hybrid event increase your ROI? Well, we’re here to tell you. We’re going to give you a complete guide on how to turn your hybrid events into a moneymaker whilst giving you all the information you need to run your own hybrid event. 

Ready? Let’s go.  

What is a hybrid event?

Before we get stuck in, let’s go over some basics. A hybrid event combines the excitement and atmosphere of an in-person live event with the convenience and inclusivity of virtual attendance. 

We know how disheartening it is when colleagues and guests cannot make it to live events because of time, travel, work, and health and safety concerns nowadays. So, at Delegate Connect, we offer events that combine a live audience with a virtual one, so everyone gets to experience the joy of a live event. 

With hybrid events, it doesn’t matter where in the world you are; you have the chance to experience a live event. Gone are the days of FOMO!

Joyn allows delegates to interact with sponsors, industry peers, and speakers to provide excellent networking opportunities. Delegates also can participate in interactive activities like ePosters, so they get the whole experience! 

How can hybrid events increase return on your investment?

So, now you’ve got the foundations, let’s build upon hybrid events and go through how you can increase your ROI. To do this, we’re going to break this section down into smaller chunks and analyse every way that hybrid events can bring in those bucks. 


Wider reach 


When running a hybrid event, you can reach a much wider audience than with a standard live audience event which gives your ROI a huge boost! 

Nowadays, people live hectic lives that demand them to be in too many places at once. Especially during COVID, home life has become so heavily integrated with our working life, so taking a trip for a conference or event seems hard to justify when you look at how much time you will have to give up. But, hybrid events allow delegates to join in on all the fun from the comfort of their living room!

Previously, delegates and speakers were restricted due to venue capacity, supplier issues, and insufficient staff. But with hybrid events, you can now scrap restrictions and open your event to as many people as you deem fit.

Integrating an online audience is also a great way to boost the actual numbers that can attend your event. Simply put, the more people, the more money you get back from your investment.

 

Suppliers 


Anyone who has ever organised an event, be that entertainment, work, or leisure, will know the struggle of liaising with multiple suppliers. It’s costly, time-consuming, and restrictive. That's why we’ve streamlined all of your supplier needs from one centralised platform, so you can spend less time negotiating and more time preparing your event.

Our platform is entirely end-to-end, meaning that we integrate production with delivery, so you don’t have to lift a finger. If you were worried about compromise, well, think again. Our platform is completely customisable, too, meaning that our production and delivery value is top of the range, without having to liaise and pay for third parties. With such a high production and delivery value, delegates and sponsors are bound to be impressed. 

Ultimately, your experience is entirely tailored to you, so you get a lot of bang for your buck.  

 

Environmental Impact

 

Our carbon footprints are routinely brought into question now, so we have to travel with priority. Events also tend to come with the added weight of excess waste like single-use plastic. Think about it, most people will need to eat and drink at your event, so the weight of waste starts to pile up as the day goes on. 

So, with that in mind, how do hybrid events tackle this? Well, if delegates are particularly environmentally conscious, they have the option to stay at home and keep that footprint small by joining online. Less waste means less need to buy single-use items, leaving you with more money in your back pocket. 

This is also a great marketing tool, as companies who brand themselves as environmentally conscious are much more likely to reel in those clients and business opportunities.

 

Networking Opportunities

 

This expands upon the wider reach category but is pretty fruitful in the long run. Hybrid events allow for more opportunities for your delegates to invite other people from their network who may bring business opportunities. Everyone knows someone who knows someone, so your hybrid event could be the key to unlocking large investment opportunities in the future. 

From a business development perspective, it’s a no brainer.


Sponsor Interaction

 

Joyn offers delegates the opportunity to interact with sponsors on a one-on-one basis. When your delegates can interact so closely with those who make events possible, they’re more likely to be committed and engaged to your cause. If your delegates are super excited by what they see, they could become leads and buy into whatever you sell. So, prioritise your delegate interactivity basis, be that in person or virtual. It could be the key to increase ROI. 

How can you run your own hybrid event? 

Even though there are so many clear benefits, it can still feel like a big task to get started on your hybrid events journey, can’t it? Don’t worry; we’ve got everything you would need to hit the ground running at Joyn. 

Our platform gives you the ability to run any kind of event imaginable. Big or small, we can deliver it, just tell us what you want. 
Because your hybrid event is fully customisable, your experience can be led by your goals and visions, so if ROI is your biggest priority, we’ve got it covered. All you need to do is get in touch with us here at Delegate Connect, and we can take you through the whole process from start to finish.

We know how difficult this year has been for the events industry. We also know that things can change in an instant, so we’d like to reassure you that we are committed to delivering the best experience possible for you and your delegates. Prioritising your ROI is what we do best; that’s why we’re trusted by so many companies like you to supply a genuinely unique experience. 

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